# Landing page or website decision worksheet

LUM360 editorial tool, not a ranking rule. November 1, 2026.

## Questions
1. Who is arriving, and what do they already know? ____
2. What main decision or action should they be able to take? ____
3. Which questions must they answer before proceeding? ____
4. Is there one defined offer or several genuinely different lines? ____
5. Which information changes, and who will maintain it? ____
6. What process handles the requested action? ____

## Starting scenarios
- Campaign with one offer and a defined date: consider a dedicated landing page.
- Business with distinct services: consider a small site with service pages.
- Catalog with variants and technical details: plan browsing and product maintenance; payments are a separate decision.

## Sketch
Option A: pages / content / links / action ____
Option B: pages / content / links / action ____
Question each page answers ____
Owner for copy, images, and updates ____
Existing URLs to preserve and technical review needed ____
What we will measure, how, and the limits of those data ____
Decision and open questions for the provider ____