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Generate the strategic brief for your next website

A guided conversation that adapts to your industry and builds your plan live.

One question at a time, in 4 to 6 minutes. The questions change depending on whether you run a hotel, professional firm, spa, tour operator, restaurant or real estate agency, and at the end you get an executive brief with a sitemap, home page sections, CTA, SEO, digital maturity score and roadmap, ready to download as a PDF.

Your report is generated in your browser. We only save a copy if you allow the functionality category.

Questions tailored to your industry Live sitemap Digital maturity score PDF brief

Strategic brief questionnaire

    Question 1 ≈ 4 min left

    Questions that adapt to your industry

    A brief for a law firm isn't the same as one for a hotel or a wellness studio. When you choose your industry, the options for goals, ideal customer, content and features change, and the sitemap adjusts to how people buy in your industry.

    • Hotels and resorts
    • Vacation rental
    • Tours, experiences, and events
    • Restaurants and cafés
    • Professional services
    • Wellness, beauty, and fitness
    • Healthcare and clinics
    • Education
    • Brokerages and developments
    • Industry and construction
    • Creative agencies
    • Ecommerce
    • Museums and galleries
    • Another type of business
    Professional servicesPractice areas, how clients hire you, credentials, confidentiality, and the first consultation.
    Wellness, beauty, and fitnessAppointments or classes with limited capacity, memberships, before-and-afters, certified staff, and online booking.
    Tours, experiences, and eventsDirect booking vs. platforms, seasons, languages, weddings, and a group quote tool.

    What your strategic brief includes

    • Recommended site type based on your business, goals, and market.
    • Suggested architecture and sitemap with the strategic reason behind each page.
    • Recommended sections for your home page, in reading order.
    • Primary CTA and brand tone aligned with your positioning.
    • Personalized SEO recommendations and search ideas for your market.
    • Suggested FAQs that answer your customers' real objections.
    • Digital maturity score from 0 to 100 with a strategic read.
    • Estimated scope and quick wins so you can get started without waiting for launch.
    • 5-phase implementation roadmap, from strategy to visual content.

    Frequently asked questions

    What is a strategic website brief?

    It's the document that defines what your website should achieve before it's designed: goals, architecture, sections, calls to action, brand tone, SEO, and an implementation plan. A good brief keeps you from rebuilding the site halfway through and gets everyone involved on the same page.

    How much does this tool cost?

    Nothing. It's a free LUM360 tool. No sign-up, email, or credit card required. You answer the questionnaire and get your brief right away.

    Do the questions change based on my type of business?

    Yes. When you choose your industry (hotel, professional services, wellness and beauty, tours and experiences, restaurant, real estate and more), the questionnaire adapts the options for goals, ideal customer, content and features, and adds questions specific to your industry. The sitemap, FAQs and SEO recommendations adjust too.

    What do I get when I finish the questionnaire?

    An executive brief with a recommended site type, suggested sitemap, home page sections, primary CTA, brand tone, SEO recommendations, suggested FAQs, digital maturity score, estimated scope, quick wins, and a 5-phase implementation roadmap. You can download it as a PDF or copy the summary.

    Are my answers saved or sent to LUM360?

    The report is generated in your browser. While you answer, your progress is kept only in this tab so you can pick it back up. If you allow the functionality category, LUM360 stores a secure copy of your answers to keep the tool running and improve the service. The summary only opens in WhatsApp when you click the corresponding button.

    How long does it take to generate the brief?

    Between 4 and 6 minutes. There are 7 sections with one question per screen, almost all multiple choice, and you can watch your brief take shape as you go.

    Does this brief replace professional consulting?

    No. It's an initial strategic guide generated from your answers. The final architecture, content, and technical scope can be adjusted after a professional review with your team or with LUM360.

    Can I use the brief with any agency or developer?

    Yes. The brief is yours. It's designed so any professional team can start from it: download it as a PDF, share it, or use it as the foundation for your own project.

    Can LUM360 build the website from my brief?

    Yes. LUM360 can turn your brief into a real, SEO-optimized website with professional photography and video, 360° virtual tours, and conversion tracking. Book a consultation on WhatsApp from your results.

    Privacy first

    Your report is generated in your browser. We only save a copy if you allow the functionality category. We don't ask for an email, sign-up, or personal information to generate your brief.

    Why start with a brief?

    Websites that fail don't fail because of design. They fail for lack of definition. A 5-minute brief today saves weeks of rework, improvised decisions, and pages nobody visits.