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Build the strategic brief for your next website

Answer a focused set of questions and receive an initial plan with a sitemap, recommended sections, CTA, brand voice, FAQs, SEO priorities and implementation roadmap.

A guided 3-to-5-minute discovery workshop. Seven strategic sections turn your answers into a downloadable executive brief, including a digital maturity score.

Your report is generated in the browser. A copy is saved only when functional-consent permission is enabled.

PDF brief Recommended sitemap Digital maturity score Five-phase roadmap

A discovery workshop, not another generic form

Before design begins, a website needs clear decisions: what it should achieve, who it is for, how information should be structured and what deserves priority. This tool guides those decisions and turns them into an actionable brief.

Seven guided sections Business, objectives, audience, positioning, content, features and priorities.
Actionable output Website type, sitemap, home sections, CTA, voice, SEO, FAQs and roadmap.
Portable and yours Download the PDF, copy the summary or send it through WhatsApp when you choose.
Section 1 of 7 Business context

What your strategic brief includes

  • Recommended website type based on your business, goals and market.
  • Suggested architecture and sitemap with a strategic purpose for every page.
  • Recommended home page sections, organized around the decision journey.
  • Primary CTA and brand voice aligned with your positioning.
  • Tailored SEO priorities for your market and business model.
  • Suggested FAQs that address real customer questions and objections.
  • Digital maturity score from 0 to 100 with a strategic interpretation.
  • Five-phase implementation roadmap, from strategy through launch and optimization.

Frequently asked questions

What is a strategic website brief?

It defines what the website must achieve before design begins: objectives, audience, architecture, content, conversion actions, voice, SEO priorities and implementation scope.

How much does this tool cost?

Nothing. It is a free LUM360 tool and does not require an account, email address or payment details.

What will I receive?

An executive brief with a recommended website type, sitemap, home sections, CTA, brand voice, SEO priorities, FAQs, a digital maturity score and a five-phase roadmap.

Are my answers sent to LUM360?

The report is generated in your browser. LUM360 saves a secure copy only when functional-consent permission is enabled. WhatsApp opens only when you choose that action.

How long does it take?

Most people complete the seven focused sections in three to five minutes.

Does this replace professional discovery?

No. It is a strong strategic starting point. Final architecture, content and technical scope should still be reviewed against business requirements.

Can I share the brief with another agency or developer?

Yes. The brief is yours to download, share and use with the team responsible for the project.

Can LUM360 build the website described in my brief?

Yes. LUM360 can turn the plan into a custom website with UX/UI, technical SEO, analytics, professional visual production and 360° experiences when they support the strategy.