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LUM360 LabFor brands

An interactive game for your business, event, or brand.

People leave pages they can only read and stay on the ones they can touch, explore, and win. We build custom 3D games and experiences that open in the browser, from your website or a QR code. The Lab is our showcase: try them and picture what yours could be.

  • Tailored to your brand
  • Nothing to install
  • Phone and computer

Original experiences · 9

Pick one and try it yourself.

Each one has its own page and plays just as well on mobile as on desktop. In every one, you'll see what an experience like it could do for your business, your event, or your brand.

3D space shooter · On-rails

STAR LUM

360 Link Mission

Fly the LUM360 squadron’s ORBIT-01 over the sea, a canyon and a fortress to the final boss, with four timed weapons and challenges for your friends.

For your business

Your brand as a squadron: ships in your livery, your base and your colors in a challenge people share with a link.

Duration
8–12 min per mission
Devices
Computer, controller and phone
Play

3D Paint Battle · 4 vs 4

LUM INK

LUM360 ARENA

Paint the plaza with your team in 4-on-4 battles with bots: 12 weapons, 7 stages, and a giant boss. Play with keyboard and mouse, a controller, or a touchscreen.

For your business

Turn your brand into a team people can play: your colors, your logo mark, and your spaces in a quick competition people want to replay.

Duration
1:30–5 min per match
Devices
Mobile, desktop, and controller
Play

3D racing

LUM360 HyperDrive

Interactive WebGL Racing Experience

Race a futuristic Caribbean circuit against eight drivers. Drift, use items, and win over three laps.

For your business

Turn your brand into a circuit: a hotel, a restaurant, or a developer with a track of its own.

Duration
2–3 min per race
Devices
Mobile, desktop, and controller
Sprint

3D experience

Digitize the World

Capture the World

Guide the LUM360 logo mark across a Mexican Caribbean destination and turn it, capture by capture, into a digital experience.

For your business

Tells a transformation step by step: an undigitized space becomes a finished project.

Duration
2+ min
Devices
Phone and computer
Play

360° search

The 360 Challenge

Find it. Scan it. Beat the clock.

Explore a beachfront house, find 50 objects across ten levels, and beat the clock. The order changes every time you play.

For your business

Turn your space into a challenge: people explore it hunting for objects and race the clock.

Duration
3 min · 10 levels
Devices
Phone and computer
Play

3D simulation

Digital Resort Tycoon

Build the experience. Grow the resort.

Grow a resort over 52 weeks. Visibility, experience, bookings, and reputation work as a single system.

For your business

Teaches how a business works by letting people run it: decisions, consequences, and results.

Duration
30–90 min
Devices
Phone and computer
Build my resort

3D puzzle

LUM SORT

Chromatic Flow

Pour liquid between glass bottles until each one holds a single color. 60 levels and ZEN mode.

For your business

Turn your palette or your catalog into a relaxing puzzle people keep solving for "one more level."

Duration
3–10 min
Devices
Phone and computer
Play

Rhythm · one button

LUM360 Dash

Rhythm Run

Jump, fly, and roll with the LUM360 logo mark through 18 levels, in time with the music.

For your business

Make your character or your product the star of a reflex game people want to beat.

Duration
1–3 min
Devices
Phone and computer
Play

3D build and defend

LUMCRAFT

BUILD & DEFEND

Build a tropical villa, digitize it with a scanner and its digital twin, attract visitors, and defend it from bureaucratic robots.

For your business

Turn your business into a world people build, explore, and defend: the best way to explain why a space needs a digital experience.

Duration
25–40 min · 6 missions
Devices
Phone and computer
Play

Exploring next009Virtual showroom

For clients · live now

Games already at work for real brands.

We build them for clients and they live on their own sites (one is hosted here while its new site launches). They explain what the business does through play, so visitors understand the value before asking for a quote.

Torno Cisneros

tornocisneros.com.mx

Precision machining shop. Its games explain the craft before the quote.

  • Preview of Lathe and Precision Machining Simulator Live

    3D machining simulator

    Lathe and Precision Machining Simulator

    Players understand why precision matters before they ask for a quote.

    Play on tornocisneros.com.mx
  • Preview of Laser Cutting Challenge: Precision Under Control Live

    3D precision game

    Laser Cutting Challenge: Precision Under Control

    Teaches toolpath, piercing, and heat: the language of the service, turned into a game.

    Play on tornocisneros.com.mx
  • Preview of CNC Simulator: Run a HAAS ST-30 Lathe in 3D Live

    3D CNC operation simulator · beta version

    CNC Simulator: Run a HAAS ST-30 Lathe in 3D

    Shows how a CNC machine is run before you ever set foot in the shop.

    Play on tornocisneros.com.mx

Via Destination Weddings

viadestinationweddings.com

Destination wedding planners in the Mexican Caribbean. Their tools turn planning into something you explore.

  • Preview of Mexican Caribbean Destination Explorer Live

    Interactive destination map

    Mexican Caribbean Destination Explorer

    Turns the destination search into exploration: you arrive at the consultation knowing which place speaks to you.

    Explore on viadestinationweddings.com
  • Preview of VIA Wedding Day Planner Live

    Simulation game · the wedding day

    VIA Wedding Day Planner

    Shows the behind-the-scenes work of a destination wedding, the kind that makes everything run smoothly.

    Play on viadestinationweddings.com
  • Preview of Wedding Orchestrator Live

    Management game · an 18-month season

    Wedding Orchestrator

    Walks through the real process, from the discovery call to the farewell brunch.

    Play on viadestinationweddings.com

Motion Events

motionevents.mx

Production of sports, family and corporate events from Cancún. Their game brings the energy of race day to a track you play in the browser.

  • View of Motion Runners New

    3D Endless Runner

    Motion Runners

    Run through five settings, dodge obstacles and beat your records in a 3D experience inspired by the energy of Motion Events races.

    Play Motion Runners

Plant-for-the-Planet

plant-for-the-planet.org

An organization that restores forests on the Yucatán Peninsula and trains children and young people through its Academies. This simulator is a LUM360 concept built to support that educational work; it was not commissioned by the organization.

  • Screenshot of A Forest’s Second Chance Concept

    Educational 3D simulator · concept

    A Forest’s Second Chance

    Built so that what kids learn at Plant-for-the-Planet's Academies can be practiced: when, where and how to plant a tree, and when not to.

    Explore the simulator

Why it works

People who play remember your brand.

  • They stay longer

    They go from skimming to trying, progressing, and trying again.

  • They remember you

    People remember what they experience far more than what they only see.

  • You stand out

    Few brands in your industry offer anything like it. And that gets shared.

How it works

  1. You choose

    Play, then pick the idea you like best. No tech knowledge required.

  2. We adapt it

    We design it around your colors, your products, and your goal: visits, bookings, or brand recall.

  3. We launch it and measure it

    It lives on your site, on an event QR code, or in a campaign. We measure how people respond.

For your business

How would it work for your industry?

Starting points for thinking about what kind of interaction would draw your customers in. Every idea is custom-designed for your brand.

  • Hotels and resorts

    Guests discover rooms, pools, and amenities by solving challenges before they book.

    Inspired by 002, 001, 004, 006, 007

  • Real estate agencies and developers

    A project that comes together in front of the buyer, from empty lot to finished build.

    Inspired by 001, 007

  • Restaurants and bars

    A hunt through your virtual venue, with a real prize for anyone who finishes it.

    Inspired by 002, 004

  • Retail and showrooms

    A product space where customers find, try, and stick around to play.

    Inspired by 002, 004, 005, 006

  • Events and tourism

    A daily challenge, a leaderboard, and content people want to share.

    Inspired by 002, 003, 005, 006

  • Education and training

    A simulation for practicing decisions before making them in real operations.

    Inspired by 003

Where the Lab comes from

A space makes more sense when you walk through it.

LUM360 started out digitizing spaces: 360° tours, photography, and websites for hotels, developments, and businesses in the Mexican Caribbean. That's where we learned that people decide better when they explore. The Lab brings that idea to games.

From real space to game A villa is toured in 360°, becomes a digital twin drawn in blue lines, and ends up as a game where you defend it from a robot. FACADE POOL INTERIOR 1,240WAVE 2 A 360°
  1. 1 · Tour it360° photography of the real space.
  2. 2 · Digitize itA digital twin you can explore.
  3. 3 · Play itThat same space, turned into an experience.
Tried, not described
Every experience is a finished piece, not a video.
Built for mobile
We design for one hand and portrait mode first. Desktop comes after.
Moves into production
What works here becomes a tool for real projects, like the games for Torno Cisneros and Via Destination Weddings.

Interactive game development

3D games and experiences for your business, event, or brand.

LUM360 designs and builds custom interactive games around your identity and your goal. They're published on your website or opened from a QR code, with no app to install.

For your business
A game on your website that explains what you sell, attracts qualified visitors, and lets customers try before they get a quote or book.
For your event
An activation people play on their phones by scanning a QR code: challenges, scores, and prizes that keep attendees at your booth or space.
For your brand
An experience with your colors, your logo, and your products, designed so people remember it, share it, and come back.

Already know what you want to achieve? Get a quote for your game or interactive experience or learn about our web development & digital experiences service. We work from Cancún and the Riviera Maya and take on projects throughout Mexico.

Frequently asked questions

What people usually ask us.

What is LUM360 Lab?

It's LUM360's lab, where we test ideas for interactive digital experiences: 3D games you play in the browser, 360° tours, and tools for brands. Every experiment is a finished piece you can open and play.

Do players need to install anything or sign up?

No. The games open in a phone or computer browser, from a link or a QR code, with no apps to install and no accounts to create. Progress and settings are saved on the device itself.

Do they work on phones?

Yes. The games are designed for phones first, with touch controls, and you can also play with a keyboard and mouse. Some support a gamepad as well.

Can you build an interactive game for my business, event, or brand?

Yes. LUM360 builds custom games, 360° tours, and websites with interactive experiences for hotels, real estate developments, restaurants, retailers, events, and companies. Tell us what you want to achieve and we'll propose an idea built around your identity; asking comes with no commitment.

Does an interactive game work for an event or a brand activation?

Yes. A game that opens in the browser can be linked to a QR code printed on your booth, screen, or event materials, so every attendee plays on their own phone. It can be designed with challenges, scores, and prizes or discount codes, depending on your goal.

How much does a custom game for my business cost?

It depends on the scope: the type of game, how closely it's adapted to your brand, the 3D models, and the integrations you need. Request a proposal through the Project Estimator or on WhatsApp and we'll reply with a custom estimate.

Where is the game published, and how do you measure whether it works?

It's published on your website, on a page of its own, or behind a QR code. We can measure how many people come in, how long they play, and what they do next, such as messaging you or booking, using whichever analytics tools you use.

Which games have you built for real clients?

In the client games section you'll find Torno Cisneros' challenges (lathe, laser-cutting and CNC simulators), Via Destination Weddings' games and Motion Runners, Motion Events' 3D endless runner. Each one opens on the client's own site, except Motion Runners, which for now is played right here in the Lab.

Where is LUM360 based?

LUM360 works from the Mexican Caribbean (Cancún and the Riviera Maya) and takes on projects throughout Mexico: 360° photography and tours, websites, and interactive experiences.

Next step

Which one would you put your brand on?

Tell us which one you liked and what you want to achieve: more visits, longer stays, explaining a product, or training your team. Asking comes with no commitment.