Lobby and front desk
It's the first thing guests see. It improves the arrival experience and what's worth photographing.
- 1Refreshed look$6,000
- 2Contemporary front desk$12,000
- 3Double-height lobby$20,000
- 4Flagship lobby$32,000
LUM360 Lab Experiment 003
Digital Resort Tycoon Build the experience. Grow the resort.
A 3D strategy and simulation game: you inherit a resort with potential and a weak digital presence, and you have 52 weeks to grow it.
Free · no sign-up · in your browser
- 52weeks
- 30–90minutes
- 17investments
- 3Dphone and desktop
No account or sign-up. Your progress saves on this device. Tap to decide; drag to look around the resort.
This device can't display the 3D scene: your browser doesn't have graphics acceleration (WebGL 2) available. You can still play the full campaign with a 2D map of the resort.
A resort with potential, one year, and real decisions.
Digital Resort Tycoon is a strategy and management game that runs right on this page. You inherit a small resort with a great location and a solid product, but an outdated website, little visibility, and nearly all its bookings in the hands of intermediaries. You have 52 weeks, a limited budget, and the responsibility of deciding what to build, when, and in what order.
It's not a click-to-buy-upgrades game. Every investment changes other parts of the system; some pay off weeks later and others only work in combination. Events bring decisions with no obvious answer, and there's more than one way to win.
The economy
Every decision shows in the resort.
The resort is a 3D model that changes with what you build: from a lobby with a sagging awning to a double-height atrium, from a dull pool to floating beds with underwater lighting. Move the slider: same camera, same game, week 1 versus a resort with everything maxed out.
Four zones, five levels
Rooms
The largest part of the product. What guests experience here decides what people write afterward.
- 1Room refresh$9,000
- 2Balconies and textiles$18,000
- 3Contemporary suites$30,000
- 4Premium collection$45,000
Pool and terrace
The zone with the most content potential: what looks best is also what gets shared most.
- 1Renovated pool$5,000
- 2Cabanas and garden$10,000
- 3Swim-up and lounge$18,000
- 4Flagship pool$28,000
Restaurant
Sets how much each guest spends outside the room and what they remember from the stay.
- 1Renovated terrace$6,000
- 2Bar concept$12,000
- 3Open kitchen$20,000
- 4Signature restaurant$30,000
And thirteen pieces you can't see in a photo
Website, booking, SEO, content, reputation, automation. Each unlocks in a different week and upgrades in levels, with diminishing returns: the first level does a lot, the last one fine-tunes.
Digital
- WebsiteW2
- Booking UXW2
- SEOW3
- AutomationW9
- ChatbotW9
Content
- PhotographyW1
- VideoW5
- 360 experienceW7
- Drone and FPVW7
Growth
- Google Business ProfileW3
- Reputation programW4
- Social and distributionW5
Resort and weekly plan
- Team and serviceW4
- RateW2value · standard · premium
- AdsW5immediate, short-lived effect
- 4 campaignsW10with cooldown
$718,500to take all 17 investments to the max, not counting weekly upkeep
$50,000is the cash you start with
About fourteen times your starting cash: you can't buy everything. What you buy first, and what you leave for later, is what matters.
Each turn is one week.
You review the situation, invest, decide, and hit Advance Week. The game runs the numbers and explains why each one changed.
Review
Five metrics, your cash, and a LUM Insight that interprets what's happening.
Invest
Build, upgrade, and hire. Construction takes weeks and some projects carry upkeep costs.
Decide
Rate, ads, campaigns, and the week's event, if there is one. No one tells you which is right.
Advance Week
The week is calculated: traffic, bookings, occupancy, and revenue, with the why behind every change.
Real screenshots. On a phone, panels are bottom sheets within thumb reach.
Explain why
Tap any metric to see its factors, where it comes from, and what changed since last week.
LUM Insights
Readings that interpret, not prescribe: “traffic is growing, but your booking flow is limiting conversion.” These are game rules, not a chatbot.
No game over
If cash runs out, there's an emergency plan. When the year ends, you always get a Resort Report.
The dashboard
Five metrics, one system.
None moves on its own. Each depends on others and pushes the rest, which is why improving one blindly almost never works.
Visibility
How many people find you
- Driven by
- SEO (with a lag), local listing, awareness, ads, and returning guests.
- Drives
- Traffic.
Experience
How good the stay is
- Driven by
- The four zones, the team, saturation, and synergies.
- Drives
- Satisfaction, perceived value, and rate.
Conversion
Who ends up booking
- Driven by
- Website, Booking UX, content, trust, and inquiry handling.
- Drives
- Direct bookings and cost per booking.
Reputation
What's said about you
- Driven by
- Satisfaction (with inertia), reviews, local listing, and events.
- Drives
- Clicks, conversion, rate, and repeat stays.
Direct Bookings
Bookings without intermediaries
- Driven by
- Conversion from traffic, versus online travel agencies (OTAs), and capacity.
- Drives
- Margin: the intermediary charges commission.
A year in seven seasons.
Demand rises and falls across the 52 weeks, and traffic and rate move with it. Things unlock as the weeks go by, until the system is complete and the race is for the goals. The blocks are game-defined; they don't match a real tourism calendar.
- ×1.00MidW1–6
- ×1.18HighW7–13
- ×0.84LowW14–22
- ×1.07EventsW23–30
- ×0.80LowW31–38
- ×1.00MidW39–45
- ×1.28HolidaysW46–52
What unlocks and when
- W1All four zones and photography
- W2Website, Booking UX, and rate
- W3SEO and local listing
- W4Team and reputation program
- W5Video, social, and ads
- W7360 experience and drone
- W9Automation and chatbot
- W10Campaigns
Three fixed dates
- W6High season is coming. Raise rates, hold them, or sell long stays.
- W30A decision about direction. Brand, performance, experience, or efficiency: there's not enough for all of them.
- W45The holidays arrive. Advance bookings, premium rates, or group packages.
The resort changes with the week, too: morning, day, golden hour, and night, with clear, cloudy, or rainy weather.
18 events, no right answer
Fifteen arrive at random when their conditions are met and three are on the calendar. Each decision changes cost, risk, and consequences, and some come due weeks later. Open an option to see what happens.
Reputation
Negative review
A two-star review is being shared: it mentions a long wait at the front desk and a room that wasn't ready. It hasn't been answered yet.
Reply publicly and fix the issue
The reply was empathetic and the process was fixed.
Contact the guest and compensate them
The guest updated their review. The team took away a lesson.
Don't respond for now
Nothing happens today. But the review is still there, and three weeks later it costs you in reputation.
Digital
Your website went down
The site hasn't loaded since this morning. Visitors see an error and the provider says they're looking into it.
Pay for an urgent fix
The site was back within hours.
Wait for the provider
A week of direct bookings went to other sites.
Migrate to better infrastructure
It costs you today, but the site performs better from now on.
Week 30 · Midyear review
A call on direction
Halfway through the campaign, the owners want an extra six-month push and ask where you'd put it. There isn't enough for everything.
Brand: reposition with a big campaign
The brand gains presence, and expectations rise with it.
Performance: drive traffic that converts
More visits from people ready to book.
Experience: invest in operations and service
Guests notice it during their stay.
Efficiency: cut costs and streamline processes
You save without touching the essentials, though it shows a little.
The thesis
What it shows: digital growth is a system.
Traffic, a beautiful website, great photos, SEO, or automation aren't enough on their own. Value shows up when all the pieces work together, and the game makes that obvious because every decision moves the others. You don't read it: you discover it by playing.
Traffic ≠ revenue
Lots of traffic with a hard booking flow is abandonment and burned ad spend.
A good product ≠ direct bookings
What can't be seen or booked doesn't sell, no matter how good it is.
Good content ≠ visibility
A great photo or video with no distribution reaches few people, and overpromising gets paid for in reviews.
Automation ≠ a good experience
Automation scales what already works; without volume, or with a weak experience, it only adds cost.
SEO
Cumulative demand: it takes weeks, has a ceiling, and needs upkeep.
Reputation
It's built slowly, removes friction at every step, and is lost fast.
Eight synergies await whoever combines well
- Premium PresentationGreat photos on a website that matches read as a higher-end hotel.
- Organic GrowthSEO without content is an empty shell. With original material, authority grows faster.
- Local TrustA live local listing plus managed reviews build trust before the first click.
- Immersive ConversionTouring the property in 360 on an optimized website removes the doubt that stalls a booking.
- Response EfficiencyAutomation, a chatbot, and a clear booking flow reply and close without anyone waiting.
- Reach EngineVideo with planned distribution: content stops being a file and becomes reach.
- Authentic WelcomeA prepared team in a space that supports them turns a stay into a recommendation.
- Direct LoopWith trust, a strong website, and a frictionless booking flow, guests book direct again.
Many ways to win, one Resort Report.
In week 52 you receive a score from 0 to 1,000, progress on your four goals, your strongest area, your constraint, and what worked and what didn't. You also get a strategy profile, calculated by where you put your effort, not by how many dollars you spent. It describes the game, not the person.
Report tiers
- 0Starting point
- 360With potential
- 560Rising
- 740Regional benchmark
- 900Flagship resort
Brand-first
You put your effort into how the resort looks and tells its story.
Photography, video, drone, social, and 360Performance-first
You put your effort into being found and booked.
SEO, local listing, website, and Booking UXExperience-first
You put your effort into the product and the service.
Zones, team, and reputation programAutomation-first
You focused on scaling operations with processes and tools.
Automation and chatbotBalanced
You spread your effort across product, brand, results, and operations, without betting everything on a single piece.
And eleven local achievements for those who explore: from Organic Growth to Year OneProgress
Your game stays with you.
It saves automatically on your device, with no account, no server, and no leaderboard. Close the tab, come back tomorrow, and hit Continue.
Autosave
When the week advances, after each event, shortly after each purchase, and when you leave the page. Never per frame.
Export your backup
A JSON file with your game, to switch devices or keep a copy.
Import with validation
The whole file is checked before it touches your game: if it's broken or tampered with, it's rejected and everything stays as it was.
One seed per game
Each game gets a RES-XXXXX code. Same seed and same decisions, same result.
Nothing is replaced without warning
Starting a new resort with a saved game asks for explicit confirmation.
Optional sound
Sea, pool, and restaurant sounds are synthesized in your browser. Nothing plays before your first tap, and there's a mute button.
How it's made
It runs in the browser with WebGL and Three.js, nothing to install. The resort is procedural and changes visually with everything you build. The simulation is separate from the scene and deterministic by seed.
203 KB
compressed in total: the game (50 KB) and the 3D scene (153 KB), requested when you start. When you arrive, only this page downloads.
0
models, textures, or audio files downloaded. The resort, the guests, and the sound are generated on your device.
3
quality profiles (low, medium, and high) that adjust automatically based on real frame rate, to protect battery and temperature.
2D
fallback map with the same zones and panels if your device can't display WebGL 2.
- Your game
- Saves automatically on your device (IndexedDB), with versions and migrations. You can export and import it as a file. There's no account, server, or leaderboard.
- Mobile first
- One-handed touch panels, graphics quality that adjusts itself, and rendering that pauses when you switch tabs.
- Accessibility
- Keyboard controls, reduced motion, optional sound, and a 2D map if your device can't display 3D. It's a simulation with fictional money, not financial advice.
How long does a game take?
Between 30 and 90 minutes for all 52 weeks, depending on how long you linger over each decision. It saves automatically, so you can leave and pick it up later.
Do I need an account or to pay anything?
No. It's free and doesn't ask you to sign up or give an email. Your progress lives on this device.
Does it work on a phone?
Yes: it's designed for one-handed portrait play first. Panels are bottom sheets and graphics quality adjusts automatically. If your browser doesn't support WebGL 2, you play on a 2D map.
Can I lose the game?
No game over. If cash runs out, an emergency plan lets you keep playing. When the year ends, you always get your Resort Report.
Is the in-game money real?
No. It's LUM Credits, fictional dollars, in a simulation. It's not financial advice.
Can I move my game to another device?
Yes: export your game as a file and use Import game on the other device.
Real businesses face the same challenges.
We design the complete digital experience for hotels, developments, and businesses in Cancún and the Riviera Maya: website, direct booking, local SEO, photography, video, 360° virtual tours, and automation, designed as one system.
Haven't played yet? Start your week 1
